Modernizing the brand experience for the world’s largest utility contractor
Quanta was a Fortune 300 company, employed North America’s largest skilled labor force, and built the infrastructure that connects people around the world to energy and each other. And no one had ever heard of them.
To attract the employees, customers, and investors needed to grow, Quanta had to raise their profile.
- Industry
- Energy & Utility
- Client
- Quanta Services
- Services
- Brand Modernization & Transformation Corporate Communications Enterprise Website Design & Development
- Awards
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Communicate complex sustainability initiatives clearly
Support clear reporting for investors and partners
It started with a logo.
Meeting with stakeholders and diving into the history and operating culture of Quanta, our team of designers crafted a bold and iconic logo that captures the essence of Quanta’s business while also being immediately recognizable.
A New Window to the World
Building on the relationships we had established, we got to work on an extensive website discovery and design. We went to the source, meeting Quanta’s leaders and workers to learn the ins and outs of what needed to be communicated. We explored audience personas and defined a visual and verbal identity. Our engineers joined in, crafting a responsive and secure web framework and ultimately building and launching a new corporate website.
Thinking Beyond the Screen
In order to raise Quanta’s profile in key arenas, we have worked closely with them to design and deploy an ESG communications program that spans both web and print. Yearly reports are a keystone piece of Quanta’s communications.
Partnering for the Long Term
Building on the successful delivery of prestige projects, we have continued to grow our relationships with Quanta stakeholders. We have developed multiple recruiting and advertising campaigns, facilitated internal communications efforts, generated digital asset designs, and delivered support for countless production pieces.
More Seats at the Table
Quanta’s unique operating structure means it is comprised of many independently operating companies. Alongside Quanta Corporate, we have delivered branding, website design, and software development services through a streamlined process to elevate the brands of many of Quanta’s over 200 operating companies.
