Turning sustainability commitments into everyday action
IKEA sought to translate ambitious sustainability commitments into everyday action across its global workforce and customer base.
Carimus partnered with IKEA to deploy the Better Living app using the JouleBug platform, enabling large-scale participation in sustainable behaviors through engaging, behavior-driven experiences.
- Industry
- Manufacturing
- Client
- IKEA
- Services
- Application Development & Modernization
Connect sustainability strategy with everyday behavior
Launch a platform that works across regions and languages
Encouraging sustainable habits at global scale
As sustainability became central to IKEA’s long-term strategy, the company sought a way to engage both employees and customers in everyday actions that support environmental goals. Carimus deployed the Better Living app using the JouleBug platform, delivering a mobile-first experience that encourages sustainable behavior through challenges, social participation, and gamified engagement.
The platform launched globally across iOS and Android with localized language support, enabling employees and customers to log sustainability actions such as recycling, conserving energy, and reducing water usage. By tracking participation and environmental outcomes, the platform allows individuals to see the cumulative impact of their actions while helping IKEA measure progress toward its sustainability goals.
Impact
“The Challenge was a big hit with our co-workers and we had great participation! We’ll definitely be repeating this activity.
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