A brand foundation built to power what comes next
PowerSecure delivers distributed energy and microgrid solutions that keep hospitals, businesses, and communities running when it matters most, yet its brand hadn’t kept pace with the company behind it. Carimus set out to do more than refresh the look. We built a brand foundation and a template system that PowerSecure’s internal team could use to create future materials with confidence.
- Industry
- Energy & Utility
- Client
- PowerSecure
- Services
- Brand Strategy Print & Digital Collateral Visual Identity
Bring the brand up to speed with the business
Make the brand easy to get right
A brand strategy built from
the inside out
Carimus led a two-day brand discovery workshop with the PowerSecure team to explore the company’s mission, core values, target audiences, and competitive landscape. Those sessions shaped a clear brand target and a voice that is empowering, confident, empathetic, and expert, without jargon. Three initial design concepts were then refined through iteration into a single new brand direction.
Guidelines designed
to be used
Carimus delivered comprehensive brand guidelines covering logo usage and misuse, typography, color, photography, and brand voice. Written as a practical, everyday reference, the guidelines provide everyone at PowerSecure with a single source of truth for applying the brand across any medium.
A template system that scales with the team
With the foundation in place, Carimus built a prioritized roadmap of collateral and designed each piece as part of a repeatable system. PowerPoint and proposal templates, whitepapers, case studies, brochures, product spec sheets, and one-pagers give PowerSecure’s internal team ready-to-use starting points, so every new piece stays true to the brand without being rebuilt from the ground up. Event booth and advertising designs carry the same look into the market.
