Fingers on the pulse of the healthcare industry.
For over a century, Grifols has been a global healthcare company driving advances in plasma-derived therapies and transfusion medicine. Plasma-derived therapies and medications save thousands of lives a year but can only be produced from donated human plasma. Grifols presented the challenge of unique and disparate audiences, including plasma donors, laboratory managers, and laboratory technicians.
Grifols first approached Carimus for help with donor recruitment. Our design team leveraged their existing brand in innovative ways to create print and digital assets that were recognizable yet engaging. Building on this success, we were asked to bring our development team into the project, designing, developing, and deploying a donor-facing marketing website.
