Imagining the Impossible. Redefining the Possible.
United Therapeutics began with a simple, impossible purpose: to cure the rare disease known as pulmonary arterial hypertension. Over the past three decades, they have made incredible strides, transforming the lives of people living with this condition. UT channeled their success into tackling other impossibilities. Today, they stand at the forefront of rare disease and organ transplant research.
Presenting Our Designers.
When United Therapeutics approached Carimus, they were seeking a partner with the creative and technical expertise to revamp a corporate slide deck and update the look of their print magazine, PAH Today. Using established brand guidelines, our design team was tasked with creating a presentation that would not only captivate but also inspire the audience. The result was a deck that retained the essence of the UT brand while infusing it with a fresh, innovative spirit, impressing stakeholders across the company.
Periodical Opportunity.
PAH Today serves as a vital communication tool, keeping stakeholders in the healthcare industry abreast of the latest developments in the care of pulmonary arterial hypertension. In collaboration with the PAH Initiative team, Carimus leveraged our versatile design capabilities to deliver the fourth edition of PAH Today. Subsequent editions saw the introduction of reimagined internal spreads and new cover designs, ensuring the periodical remained compelling and modern. This project was a testament to our ability to adapt and deliver high-quality content across various media, including print.
We Speak the Word on the Street
As our work gained recognition throughout UT, we had the opportunity to meet more of the people bringing life-saving innovations to market. We began work with the teams responsible for Orenitram, Remodulin, and Women in PH Digital Marketing. Our omnichannel capabilities and our teams’ creative talents allowed us to add value to UT through email campaigns, print resources, event support, marketing messaging, video animation, digital advertising, and landing pages. Our relationships continue to grow as we assist UT in its mission to provide hope to those living with rare diseases.
The Art of Rocket Science
At Carimus, we’re driven to apply our skills to interesting work with people we like. Our ability to synthesize and communicate complex ideas in compelling, novel ways makes us a valuable partner to UT. We learn our clients’ worlds—their audiences, missions, challenges, and opportunities—and deliver the creative and technical resources they need to achieve their aims.
