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LUMA Energy, LLC

Winning hearts and minds through a new electricity provider brand


LUMA Energy, LLC




Branding, Digital Design, Strategy, Web Design, Web Development

LUMA’s mission is simple: to provide safe, reliable and affordable power to the people of Puerto Rico.

The Puerto Rician energy grid was disrupted by recent earthquakes and hurricanes. To provide reliable energy, the Puerto Rican government sought a public/private partnership to rebuild and operate the Puerto Rican energy grid. Carimus partnered with LUMA from the initial RFP process, through transition and to commencement, to design and deliver a new brand, website and customer experience platform.


Building a brand, company and customer experience from the ground up.

LUMA needed to build a company and brand from the ground up that resonated with the People of Puerto Rico, while providing the best customer experience possible.  


Branding, design and technology brought together.

Carimus worked closely with LUMA from its inception to build a brand capable of winning the initial RFP and ultimately resonate with the people of Puerto Rico. In addition to creating all facets of the brand, we worked with the customer experience team at LUMA to plan, design and develop a new customer service portal for paying bills, reviewing bill history and reporting/reviewing outages, leveling up the customer experience process from day one.  

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