A Brighter Tomorrow for Puerto Rico
Luma was created with one simple mission: to build a world-class power grid for Puerto Rico. From day one, Luma turned to Carimus to help them establish an identity, connect with Puerto Ricans, and deliver on their promise.
Marking a Beginning
Luma was created specifically to address the problems facing Puerto Rico’s electrical grid. As they prepared their bid to be Puerto Rico’s energy provider, Luma partnered with Carimus to develop a compelling brand. Our discovery and design process incorporated stakeholder desires, explored competitor branding, and analyzed target audiences. The brand we crafted, anchored by a bright and optimistic logo that conveyed Luma’s vision for the island, was an integral part of their successful bid.
Grace in Complexity
The transition period was a complicated time for Luma, marked by political concerns, public distrust, and fear of change. But Luma had a job to do. We believe that effective brands must respect their audience. Trust must be earned, and esteem can’t be forced. We developed a communications strategy that focussed on the work. Fashioning educational and informational materials that clearly communicated what customers needed to know, we helped Luma to move through the noise and toward their goal.
Better Every Day
We know brand, and that means knowing how to back it up. When Luma turned to Carimus to solve the problem of requiring Puerto Ricans to wait in line and pay their power bills in person, we were ready.
Building on discovery work, including device usage profiles for the island, we set an aggressive development schedule to deliver a mobile-first web app with an intuitive user experience and the security necessary for a payment portal of this size in time for the commencement of Luma service. We continue to add features and maintain the MiLuma app that over 850,000 users use to pay their power bills, report outages, and receive important safety information wherever they are.
Connecting with Community
Luma is committed to Puerto Rico for the long haul. We collaborated closely with Luma to design, develop, and deploy a new website to serve as a bridge to the people they serve. The website leverages intuitive user experience to easily connect Luma’s customers with the information and resources they need.
Building a world-class power grid means employing the best. To grow the needed workforce, we designed and deployed a campaign to publicize the Luma Line College, connecting young Puerto Ricans with careers in the trades.
