Our Work


Building a mobile-first customer experience for the people of Puerto Rico

LUMA Energy, LLC




Branding, Digital Design, Strategy, Web Design, Web Development

LUMA’s mission is simple: to provide safe, reliable, and affordable power to the people of Puerto Rico.

The Puerto Rician energy grid was disrupted by recent earthquakes and hurricanes. To provide reliable energy, the Puerto Rican government sought a public/private partnership to rebuild and operate the Puerto Rican energy grid. Carimus partnered with LUMA from the initial RFP process, through transition and to commencement, to design and deliver a new brand, website, and customer experience platform.


Building a brand, company, and customer experience from the ground up.

LUMA needed to build a company and brand from the ground up that resonated with the People of Puerto Rico while providing the best customer experience possible.  


Branding, design, and technology are brought together.

Carimus worked closely with LUMA from its inception to build a brand capable of winning the initial RFP and ultimately resonate with the people of Puerto Rico. In addition to creating all facets of the brand, we worked with the customer experience team at LUMA to plan, design, and develop a new customer service portal for paying bills, reviewing bill history and reporting/reviewing outages, leveling up the customer experience process from day one.  

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