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Carimus unveils new brand

October 28, 2021

Digital transformation agency takes brand to next level

RALEIGH, N.C., October 27, 2021 – Carimus, a brand experience, and digital transformation agency, announced it has completed a major rebranding showcasing the company’s ability to deliver innovative and award-winning brand experiences with a distinctive combination of creative and technical expertise. The brand modernization includes a new logo, messaging, visual identity, and website, which reflects Carimus’ mission to inspire and deliver high-quality work through digital and brand experiences. 

“Company brands today are more likely to be experienced in a digital, mobile space than in any other medium,” said Bryan Martin, Carimus Chief Creative Officer. “Our clients understand the importance of having a strong, clear brand identity that can be consistent throughout all experiences but can especially stand out in a digital world. Carimus is committed to creating digital-first, human-centered experiences that impact.”

Since its inception in 2013, Carimus has brought its mastery of creative and engineering services to some of the world’s most influential brands. The agency recently expanded and relocated its Raleigh headquarters to accommodate the continued growth of its design and technology teams.

“Carimus has grown significantly in recent years and transformed our offering, delivering award-winning experiences to our clients,” said Carimus CEO, Tony Pease. “Our new brand direction is bold and inspiring, just like the Carimus team. It represents the experience we want to create for our clients.” 

As part of its rebranding, Carimus developed new brand values that support a digital-first, human-centered approach to delivering impactful experiences for its clients, team, and the community.  The new brand values are: 

  • Live in the Zone of Proximal Development (ZOPD) 
  • The Best Idea Wins
  • Own Your Commitments
  • Be Transparent and Tenacious 


About Carimus

Carimus stands for “Care I Must,” taking a digital-first, human-centered approach to creating impactful brand and digital experiences. Carimus fuses strategy, creativity, and technology to help companies break through and connect to their audience on an emotional level.  Carimus products, JouleBug and GoodBookey, reflect the desire to better the planet and the lives of those in their communities. The Carimus team is made up of a full stack of software developers, strategists, and designers. Learn more about Carimus at

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