The Root Therapy is a therapeutic practice based in New York City that helps repair and strengthen the roots of clients’ foundation so they can flourish in life.

We wanted to convey that idea in an organic way and accomplished it by combining type and imagery to create a cycle. We complemented the play iconography with brand assets that felt balanced, warm, and welcoming to create a calm and inviting brand experience.

Let’s launch

Interested in starting a new project?
We would love to help you get it off the ground.